Are you suffering with the engagement of your Instagram’s posts?
The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.

Based on specific signals, it prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one’s feed.

While it’s important to note that the new algorithm is subject to change, these three main ranking factors that were singled out by Instagram can still help your strategy:

  • Relationship with the user. If a certain user has interacted with a lot of your past content, they’ll be more likely to see your future content. This makes continual, repeat engagement on your posts important for building a loyal audience.
  • Interest the user has conveyed. This signal is based on whether the user interacts with other, similar posts and accounts when they explore Instagram. Users who also engage with similar content are more likely to see your own posts.
  • Recency of the post. While Instagram’s simple chronological feed is a thing of the past, timeliness is still relevant. More recent posts will be favored and pushed to the top of the feed, while older posts will show up a little further down.

Can you manage to generate an Instagram strategy internally? We can help you!

Via: Shopify