5 Branding Tips for Entrepreneurs

A couple of months ago I participated in a talk of the Xarxa de Dones Emprendedores de Sant Cugat and one of the slides was about Branding. Identify 3 attributes or keywords for your brand. Is it sophisticated? Close? Professional? Female? Create a brandboard for your brand: a style guide at the visual level, usually includes: logo, alternative logos, typography, color palettes, patterns, inspirationimages, etc. Homogenize your brand image:…


New Instagram Algorithm

Are you suffering with the engagement of your Instagram’s posts?The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed. Based on specific signals, it prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one’s feed. While it’s important to note that the new…